Rich Treanor

Rich Treanor currently serves as Vice President of Linear & Digital Revenue Audience Insights at UP tv since October 2015. Prior experience includes a role as Senior Research Director at ION Media Networks, where responsibilities encompassed managing the Ad Sales Research Department, conducting ratings analyses, and collaborating closely with various departments to optimize program scheduling and increase advertising revenue. Rich also held the position of Director of Ad Sales Research at MTV Networks, overseeing research operations for Spike and Comedy Central, and has undertaken roles at Kingworld, Tribune Broadcasting Sales, and Turner Broadcasting Sales, building strong research teams and utilizing data analytics to drive sales strategies throughout a career spanning over three decades. Rich Treanor holds a Bachelor of Science degree in Theater with a minor in Mass Communications from SUNY Oneonta.