Marketing and Lead Generation Team

The Marketing and Lead Generation Team at Upwork is responsible for driving brand awareness and attracting new clients and freelancers to the platform. Utilizing a range of strategies including email marketing, social media engagement, SEO optimization, and targeted online advertising, the team focuses on generating high-quality leads and enriching existing data to facilitate successful connections within the Upwork marketplace. Their collaborative efforts ensure that Upwork maintains its position as a leading global work marketplace.