UR
Christel Eriksson is an accomplished content strategist and production expert with extensive experience in the media industry. Currently serving as Content Strategist and Head of External Production & Acquisitions at UR, Sveriges Utbildningsradio AB since January 2019, Christel has previously held key roles including Acting Content Manager and Production Director at MTG Sverige Modern Times Group. As the founder of When in Rome and Head of Production at Endemol, Christel has demonstrated entrepreneurial spirit and leadership. With a background at Viacom International Media Networks in various capacities, including Director Interactive and Senior Production Manager, as well as experience in production management at Discovery Networks Sweden and Meter Film & Television, Christel possesses a diverse skill set. Christel's educational qualifications include an Associate of Arts and Sciences in International Business and Marketing from Berkeley College and training from Tillskärarakademin.
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UR
UR (Swedish Educational Broadcasting Company) is part of the public service broadcasting group in Sweden, with Swedish Radio (SR) and Swedish Television (SVT). UR’s mandate is to produce and broadcast educational and general knowledge programmes which enhance, fill out, and strengthen the work of others active in education. We take particular responsibility for those with disabilities and for those among ethnic and language minorities in Sweden. We run the Knowledge Channel in collaboration with SVT and also broadcast on SR and SVT channels. UR is financed by household radio and television licence payments. The central term describing our strategy is: we are to be useful. That permeates all we do, so that our programmes can be used throughout the educational system – from pre-school level to university level. We strive continually to improve accessibility on the Web, in order to make UR an even more effective source of support for teaching staff, pupils, students and parents. We aim at "liberating educational programmes" so that all our 11.000 television and radio programmes become available to everyone – where and when required.