Floris Versteeg

Floris Versteeg currently serves as Integrated Marketing Manager at Urban Gym Group since September 2021, having also held roles as Marketing Lead and Creative Marketer. Additionally, Floris serves as a Board Member for the Dutch Basketball Players Association since August 2022. Previous experience includes professional basketball player roles at Apollo Amsterdam Pro Basketball and Dutch Windmills Dordrecht, as well as a four-year tenure at Zorg en Zekerheid Leiden Basketball. Floris demonstrates expertise in brand partnerships from a role managing them at Apollo Amsterdam. In the creative sector, Floris worked as Client Lead at Behind the Arc Creative Studio, overseeing account management and client strategy. Early career experiences include coaching for Stichting Big Shots Events and an internship in marketing communications at Solar Initiative. Floris holds a Bachelor of Applied Science in Sports Management, Business Innovation & Entrepreneurship from HBO Academy.