The GIST
Kristina Palmer is an experienced marketing professional currently serving as the Integrated Marketing Manager at The GIST since April 2024. Previously, Kristina held the position of Integrated Marketing Manager at Recurrent Ventures from December 2021 to November 2023, where responsibilities included leading presale strategies for integrated marketing opportunities within the Home Vertical and managing advertising campaigns for major retail brands as a Senior Account Manager. Earlier experience includes roles at QuinStreet and Pinterest, focusing on performance-based marketing and strategic partnerships, respectively. Kristina's career began in account management and marketing leadership roles at Sharethrough and New York Daily News, where skills in campaign execution and brand development were honed. Kristina holds a BA in Communications and Journalism from the University at Albany.
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The GIST
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The GIST is a media company that provides sports content, experiences, and community for women. The company curates and contextualizes sports news and offers e-newsletters, daily Instagrams, website, and GIST Viewing Parties.The GIST was founded in 2017 and is based in Toronto, Ontario, Canada.