Fred Jackson

Vp, Integrated Marketing And Strategic Partnerships, One Solution at Urban One

Fred Jackson has a diverse and extensive work experience in marketing and promotions. Fred began their career as a Marketing Manager at Elektra Entertainment Group, where they oversaw marketing, sales, and creative activities for artist projects. Fred then moved on to work at Lifebeat, Music Fights HIV/AIDS, where they served as a Project Manager, producing high-profile benefit events and leveraging celebrity talent for fundraising and awareness. Fred later joined VIBE as a Marketing Director, conceptualizing and implementing marketing and merchandising programs for advertisers and partners. Fred then transitioned to ESSENCE as a Promotion Director, developing and executing strategic promotion plans for brand programs and events. Fred also worked at TV One as a Director of Integrated Marketing, collaborating on revenue-generating marketing solutions for clients. Prior to their current role as VP of Integrated Marketing and Strategic Partnerships at Urban One, Inc., they served as a Senior Director of Consumer Promotion and Media at BET, crafting and executing strategy-based promotion plans targeting Black consumers. Overall, Fred has demonstrated expertise in developing marketing strategies, managing budgets, coordinating production, and creating engaging experiences for targeted audiences.

Fred Jackson attended Pace University's Lubin School of Business from 1986 to 1990. Fred obtained a BBA degree, specializing in Marketing Management.

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Timeline

  • Vp, Integrated Marketing And Strategic Partnerships, One Solution

    January, 2021 - present

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