Urban Rest
Jeff Baars is currently the Chief Commercial Officer at Urban Rest and a Board Member at Netherlands Chamber of Commerce Australia (NCCA). Previously, Jeff held various positions at companies like Quest Apartment Hotels, glh Hotels, and Railbookers, where Jeff played key roles in marketing operations, brand development, and project management. With a Bachelor's degree in International Hospitality Management, Jeff's diverse experience spans across different sectors within the hospitality industry.
Urban Rest
Urban Rest is redefining traditional accommodation with a progressive and next-generation approach. Founded in 2017 in Sydney, Australia, our journey began out of frustration with the limited options available for business travel and relocation. Impersonal and small hotel rooms, soulless serviced apartments, and unreliable Airbnb hosts fell short of meeting our needs. In response, we created a new category by providing personalised, modern apartments that inspire and promote your wellbeing. Stay for a night, a week, a month or a year, the choice is entirely yours. Urban Rest gives you a different way to stay. Our apartments offer more space than a hotel. Stylish interiors that outshine traditional serviced apartments. Greater flexibility compared to long-term rentals. Plus, a consistent and exceptional customer experience that beats the Airbnb host and 24/7 coverage to rival a hotel front desk. What started with a handful of properties, has now grown into over 500 units globally, with more in the pipeline as we continue to expand.