Urban Rest
Natasha Lauricella serves as the Group Chief Financial Officer at Urban Rest since October 2023. Prior to this role, Natasha held the position of Commercial Business Manager at Gray Puksand from April 2022 to September 2023, where responsibilities included overseeing finance, HR, digital technology, marketing, communications, quality, and operations across multiple studios. Natasha's experience also includes significant tenure at Quest Apartment Hotels as Head of Finance (Corporate) from August 2018 to March 2022, focusing on financial strategy and reporting for the Quest Group. Previous roles include Group Financial Controller at Little Real Estate, where oversight spanned financial and management accounting for over 21,000 properties, and Property Analyst at Ret Pro, providing analysis for shopping centre operations. Natasha began the career as an Accountant at Juilliard Group and has held senior accounting roles at Brandi & Co and Crowe Horwath Australia. Natasha holds an MBA from RMIT Online and has qualifications from Chartered Accountants Australia and New Zealand, alongside a Bachelor's degree from Swinburne University of Technology.
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Urban Rest
Urban Rest is redefining traditional accommodation with a progressive and next-generation approach. Founded in 2017 in Sydney, Australia, our journey began out of frustration with the limited options available for business travel and relocation. Impersonal and small hotel rooms, soulless serviced apartments, and unreliable Airbnb hosts fell short of meeting our needs. In response, we created a new category by providing personalised, modern apartments that inspire and promote your wellbeing. Stay for a night, a week, a month or a year, the choice is entirely yours. Urban Rest gives you a different way to stay. Our apartments offer more space than a hotel. Stylish interiors that outshine traditional serviced apartments. Greater flexibility compared to long-term rentals. Plus, a consistent and exceptional customer experience that beats the Airbnb host and 24/7 coverage to rival a hotel front desk. What started with a handful of properties, has now grown into over 500 units globally, with more in the pipeline as we continue to expand.