Jim Casali

Jim Casali is an experienced professional in digital marketing, advertising, and business development, currently working in Ad Tech at Urban Science since July 2020. Prior experience includes serving as Vice President of Advertising Sales at Trucks.com, where responsibilities focused on building company culture and strategy during a start-up phase. At Google from May 2012 to September 2018, Jim held the position of Head of Industry for Automotive, leading teams and managing significant budgets while enhancing digital marketing initiatives. Prior roles at Starcom included Vice President and Media Director for notable brands such as Harley-Davidson USA and GM, focusing on multimedia partnerships and content creation. Jim's career began at DMBB/MediaVest/GM Planworks, where supervision of media planning for the Pontiac account was key. Jim holds a Bachelor of Science in Business Administration with a major in Advertising from Western Michigan University.