Carmen Barranco Camacho

Performance Marketing at Urbanitae

Carmen Barranco Camacho's work experience begins with their current role as a Performance Marketing specialist at Urbanitae, starting in 2023. In this position, they are responsible for planning, implementing, and optimizing performance marketing campaigns to improve customer acquisition. Carmen also develops and executes performance marketing strategies to increase customer capture by planning and creating advertising campaigns across various online channels.

Prior to their current role, Carmen worked at Smartclip Spain and LATAM as a Product Marketing and Research specialist from October 2019 to May 2023. Before that, they were an Auditor Junior at PwC from February 2018 to September 2019.

Their earlier experience includes internships at GroupM in 2017 and AMV Seguros from December 2015 to April 2016.

Carmen Barranco Camacho's education history includes the following:

- From 2021 to 2022, Carmen studied at ISDI and obtained a Master's degree in Internet Business.

- In 2017 and 2018, Carmen attended the University of Vienna as part of an International Exchange program. Carmen focused on the Faculty of Business, Economics, and Statistics.

- From 2013 to 2018, Carmen pursued a Bachelor's degree in Business Administration and Management with a specialization in International Business at Universidad Autónoma de Madrid.

In addition to their formal education, Carmen has obtained various certifications, including:

- Certification in Google Ads Measurement from Google in June 2023.

- Google Analytics Certification from Skillshop in May 2023.

- Google Ads Search Certification from Skillshop in May 2023.

- Google Ads Display Certification from Skillshop in May 2023.

- Microsoft Advertising Search Certification from Microsoft in May 2023.

- Microsoft Advertising Shopping Certification from Microsoft in May 2023.

- Google Analytics Individual Qualification in March 2023.

- Certification in Google Ads Search Campaigns from Google in April 2022.

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