Charity Webb

Charity Webb serves as the Head of Marketing Enablement at USAA since August 2017, overseeing significant changes in Marketing Technology and generating a $20M increase in production through GenAI strategy and implementation. With a proven track record in marketing operations, Charity has held various leadership roles such as Head of Marketing Ops (Interim), AVP of Media & Social, and Executive Director of Media & Social. Previous experience includes positions at Cabela's as Manager of Digital Media and Trueffect as Director of Media Strategy. Charity began the career at Booyah Advertising as Senior Media Manager and held earlier roles at Cactus. Educational qualifications include a Bachelor of Science in Marketing from Oral Roberts University and an ongoing Master of Business Administration from the University of Nebraska-Lincoln, expected to be completed in March 2025.