Erica Jones Offutt

Erica Jones Offutt is an experienced digital marketing professional with a strong background in media and social management, currently serving as Lead Media & Social Manager at USAA since February 2019. Prior to this role, Erica held positions as Digital Marketing Manager at both Merge and G/O Media, where significant achievements included driving approximately $4 million in revenue through affiliate marketing strategies. Earlier career experiences include eCommerce Digital Editor at H-E-B, where Erica developed successful content strategies that significantly increased traffic, and Senior Digital Marketing Strategist at Parscale Digital, focusing on comprehensive digital marketing initiatives. Erica holds a Bachelor of Arts degree in Communication and Media Studies as well as a Bachelor of Arts in Business Administration and Management from Trinity University.