Jessica Serna

Jessica Serna is a seasoned professional with extensive experience in product management and compliance within the financial services sector. As a Product Management Director and Experience Owner Lead for Life Insurance at USAA since August 2014, Jessica manages member experiences and develops strategies aimed at achieving business targets through human-centered design and Agile methodologies. Previously, Jessica served as Compliance Advisor at USAA, ensuring project compliance with laws and internal policies. Prior to USAA, Jessica worked at Citi Personal Wealth Management, holding various positions including Supervisory Principal, where monitoring trades and assessing risk were key responsibilities, as well as Estate Specialist/Client Service Representative, where establishing processes and enhancing client relations were pivotal. Jessica holds a Bachelor’s of Business Administration with dual majors in Finance and Economics from Texas State University.