Martha Burns

Martha Burns, MBA, currently serves as the Product Marketing Creative Lead at USAA since November 2023. Previously, Martha held various leadership positions in marketing, including Director of Audience & Retention Marketing at Veterans United Home Loans, where a team managed audience segmentation and retention initiatives. Martha's experience also includes roles as Director of Marketing at PHH Mortgage, Assistant Vice President - Digital & Email Marketing at Mr. Cooper, and Senior Manager - Consumer Direct Marketing & Sales at Caliber Home Loans, among others. Martha's background encompasses over 20 years in strategic marketing and campaign management across numerous organizations, with a strong focus on lead generation, multi-channel marketing, and customer journey automation. Educational qualifications include a Bachelor's Degree in Marketing from Texas State University and an MBA from The University of Texas at Dallas, complemented by a Digital Marketing Certificate from The Association of National Advertisers.