Usable Media Limited
Pete Lock is a seasoned professional in digital strategy and marketing with extensive experience across various roles. Currently serving as a Digital Partner at Excello Partners since November 2019, Pete also holds the position of Digital Strategy Partner at Usable Media, where the focus is on developing digital strategies for private equity and investment firms. Prior to these roles, Pete was the Operating Partner and Head of Paid and Organic Search at Cappco Partners, where responsibilities included digital due diligence and management of digital projects. Earlier in the career, Pete worked at SeoFaction as a Search Engine Marketing Specialist and held positions as a Senior Derivatives Broker at Man and a Derivatives Broker at Cargill.
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Usable Media Limited
A scientific approach underpins our creativity giving you more of the predictable results you need. Why Usable Media? We're the Alternative. Usable Media is a numerically led organisation, sharply focused on the digital journey of today's B2B and B2C customers. Our work combines detailed in-depth insight coupled with extensive industry experience. We cover broad spectrum 'above the line' channels and strategic 'below the line' tactics to grow your audiences, interactions and conversions. Our advanced reporting procedures enable investors and boards to quickly understand the most critical optimisation gaps for growth in their markets. Our high-impact recommendations are then implemented across the entire marketing mix. From Social Media and Brand positioning through to SEO and Website planning. We cover a range of national well known clients including The NEC, EAT restaurants right through to JCB and smaller niche software companies - all focused on growth.