Lauren McFalls Perez

Lauren McFalls Perez is a seasoned marketing professional with extensive experience across various industries, including fintech and consumer healthcare. Currently serving as Fractional VP of Marketing at Hitch, Lauren previously held the position of Head of Marketing at RenoFi, where responsibilities included developing marketing strategies, enhancing conversion rates, and implementing analytics practices. As VP of Marketing at FemmePharma Consumer Healthcare, Lauren spearheaded ecommerce initiatives and significantly increased conversion rates and average order values. Prior roles include Director of Retention & Special Projects at RevZilla, where Lauren led retention marketing efforts, and Senior Account Manager at Delphic Digital, focusing on new ecommerce client launches. Lauren's background also includes strategic account management roles at eBay Enterprise and an education in Information Sciences & Technology from Penn State University.