Scott Mcdonald

Scott is an Inc. 5000 entrepreneur and co-founder of New York-based digital innovation and UX consultancy Modus. Prior to founding Modus, Scott was a strategist with the New York office of Scient Corporation and a creative supervisor at Young & Rubicam’s Brand Dialogue interactive group.

An expert in customer-centered business innovation, he has led high-profile strategic initiatives for Morgan Stanley & Co., SIRIUS Satellite Radio, Sony Electronics, Comcast Corporation, InterActiveCorp, Major League Baseball, Cleveland Clinic, and other leading brands.

Scott is a member of the Customer Experience Professionals Association, the Digital Analytics Association, and the User Experience Professionals Association. He is a co-founder of the Digital Analytics Association’s New York City chapter and serves on the board of advisors of two Internet start-ups.