Lara White

Lara White is a seasoned marketing professional with extensive experience in digital marketing and integrated campaign strategy. Currently serving as the Senior Director at UserTesting since January 2017, Lara is responsible for leading the end-to-end strategy and execution of integrated marketing campaigns, managing a global team focused on content marketing across various channels. Prior to this, Lara held several roles at UserTesting, including Director of Integrated Marketing and Event Marketing Manager, where notable achievements included the establishment of event marketing strategies and management of over 30 global events. With previous experience at TELUS as Senior Regional Market Manager and Senior Project Manager for Corporate Communications, along with earlier roles at the District of West Vancouver, Lara's background demonstrates a strong commitment to community engagement and strategic marketing initiatives. Lara holds a BA in Communications from Simon Fraser University and an Associate Certificate in Marketing Communications from the British Columbia Institute of Technology.