Michelle Park is an experienced marketing professional specializing in healthcare product marketing, currently serving as the Healthcare Product Marketing Lead at UST since May 2021. In this role, Michelle leads the development of go-to-market strategies for health IT solutions, synthesizes market data to enhance revenue, and collaborates with various stakeholders to advance strategic marketing objectives. Prior to UST, Michelle worked as a Marketing Consultant at Advea, where successful multichannel campaigns improved ROI for enterprise healthcare clients, and as a Customer Development and Marketing Consultant at Sentara Healthcare, achieving significant market share growth. Michelle's earlier experience includes roles as a Market Analyst at Chesapeake Environmental Communications and a Public Affairs Associate at Jefferson Lab. Michelle holds an MBA from William & Mary and a BA in Philosophy from Fordham University.
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