Heather Adkins

Vice President and Chief Marketing and Communications Officer at UT Health San Antonio

Heather Adkins is the Vice President and Chief Marketing and Communications Officer at UT Health San Antonio. Heather has over 20 years of experience in marketing, public relations, and communications.

Heather began their career as the Director of PR & Marketing for Health Alliance. In this role, they were responsible for strategic marketing and brand management, planning, public relations, internal/external communications, consumer relations, community relations, government relations, patient experience, and Foundation/fundraising.

After five years with Health Alliance, Heather joined The Christ Hospital Health Network as their Vice President, Chief External Relations Officer. In this role, Heather was responsible for strategic marketing and brand management, planning, public relations, internal/external communications, consumer relations, community relations, government relations, patient experience and Foundation/fundraising. Heather was with The Christ Hospital Health Network for 16 years.

In July 2014, Heather left The Christ Hospital Health Network to start their own healthcare marketing communications firm, 4 Plank Marketing Communications. As the Owner and Principal of the firm, Heather worked with mid-to-large size organizations on strategic marketing and communication initiatives to develop and improve brand positioning, internal/external market influence and effectiveness, and revenue-generating programs. Heather ran 4 Plank Marketing Communications for two years before joining UT Health San Antonio in January 2016.

Heather Adkins has a MA in Organizational Management from Indiana Wesleyan University and a Bachelor of Arts in English from the University of Kentucky.

Heather Adkins works with Andrea Giuffrida - Vice President for Strategic Industry Ventures, David C. Shelledy - Dean, School of Health Professions, and David S. Weiss - Dean, Graduate School of Biomedical Sciences. Their manager is William L. Henrich, President.

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  • Vice President and Chief Marketing and Communications Officer

    March, 2015 - present

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