Jared Geurts

Jared Geurts is currently the SVP of Revenue Strategy for the Utah Jazz. Jared has previously held the position of Director of Analytics for Larry H. Miller Sports & Entertainment, and Overstock.com.

Jared has a wealth of experience in leading teams responsible for website testing, CRM, marketing financial planning, and analyzing the performance of websites and marketing campaigns. Jared is an expert in communicating with company Presidents, SVPs of Finance, and SVPs of Technology regarding sales performance and progress of analytics initiatives.

Jared has also automated processes with Python scripting to scrape websites, collect external data, run database queries, generate reports, send email/text alerts, etc. In addition, they have trained team members in the use of SQL, Python and Hive to empower deeper analyses, and further each individual’s career development.

Some notable accomplishments during Jared’s time at Overstock.com include co-ordinating with software development & product management on the execution strategy, setup, and performance of over 100 A/B tests; improving the accuracy of existing category cross-sell model by over 40%, improving conversion of targeted email campaigns; partnering with ETL teams to bring large amounts of Hadoop data into relational databases for easier end-user access, and to create improved views of each customer to allow simpler campaign segmentation; and placing 1st of 15 teams in an internal “Datathon” competition worth $2,000 prize money for a solution that lets marketing channels know the product types, promotional offers, and timing with which they should target customers.

Jared Geurts has a Bachelor of Science in Statistics from Brigham Young University.

Bret Lund - Digital Development Director, Amy Hunter - Director of Analytics, Sales and Marketing report to Jared Geurts. They are on a team with David Young - SVP, Brand + Creative, Ben Barnes - Design Director, and Briana Barker - VP, Marketing Operations. Jared Geurts reports to Elaina Pappas, SVP, Marketing.