Krista Pescalia

Krista Pescalia currently serves as the Programming Director at UTDTV and the Vice President of Marketing for the Student Union and Activities Advisory Board at The University of Texas at Dallas, a role that involves managing a high-performing marketing team and ensuring the smooth execution of television content. In addition to these positions, Krista is the Creative Director at MUSE Editorial, leading a design team and developing impactful marketing materials. Previous experiences include a Graphic Design Internship at the UTD Center for Space Sciences, where collaboration with researchers was key to visualizing complex data, and a role as a Social Media and Content Creator for Brand Executives, focusing on digital marketing strategies. Krista also worked as a UX/UI Designer at Kah Motes Private Resort, enhancing website traffic and user engagement through strategic design. Currently pursuing a degree in Interdisciplinary Studies with a focus on Business Management and Arts and Technology at The University of Texas at Dallas, Krista combines a strong academic foundation with diverse practical experiences in the fields of marketing, design, and content creation.