Madison Utendahl

Madison Utendahl is a two time Webby Award winning Content & Social Director, specializing in content design, social media and experiential marketing. Madison has been a creative on the founding teams of 3 powerful cultural phenomenons: Last Week Tonight with John Oliver, 29Rooms and Museum of Ice Cream. As a Founding Partner at Museum of Ice Cream and former Head of Content & Social, Madison grew MOIC’s digital presence to reach an audience of over 1 Billion people in under 20 months. In 2019, she launched Utendahl Creative, a social media & content strategy agency, servicing clients such as Refinery29, Milk Bar, Lemon Perfect and Bandier (+more). Utendahl Creative believes that "stories are data with a soul" and builds authentic and equal two-way dialogue between brands and their consumers through social. Additionally, UC’s pulse beats due to intentional hiring practices that focus on providing opportunities for women and POC in creative positions to which they are often over looked. Madison has spoken as a keynote speaker at INBOUND, Track Maven's Creative Genius conference and many more. When she is not playing boss at Utendahl Creative, she can be found as an on-camera video host and producer, and interviewing the likes of Arianna Huffington, Martha Hunt, US Treasurer Rosie Rios and many more notables. Madison lives in NYC with her dog, Lou and her cat Izzy.