Adrian De Groot Ruiz

Adrian de Groot Ruiz (Supervisory Board member, R&D committee member) has been a member of the Supervisory Board since 1 August 2022. He is the director of Impact Institute, a social enterprise that helps organisations measure, value and improve their impact. He is also a co-founder of True Price, an organisation with the mission that every product is sold at a 'real price' so that every consumer can buy sustainable and affordable products. He studied natural and social sciences at University College Utrecht and econometrics at the University of Amsterdam. After a PhD at the UvA, he worked as an associate professor of Finance at Radboud University in Nijmegen, among other places, where he conducted research in behavioural economics and sustainable finance. De Groot Ruiz was a Global Shaper of the World Economic Forum, a member of the think tank Worldconnectors and is co-founder of the SDG Charter and the Impact Economy Foundation.