Mike Kelly

Senior Director, Consumer Insights & Business Analytics at Utz Brands

Mike Kelly is an accomplished professional with extensive experience in consumer insights and business analytics. Currently serving as Senior Director at Utz Brands, Inc. since November 2020, Mike leads comprehensive business analysis and strategic analytics initiatives. Previously, Mike held key leadership roles at GfK and SMI Alcott, focusing on aligning global teams and managing strategic consumer projects. Mike's background also includes a significant tenure at McDonald's Corporation, where responsibilities involved global menu strategy and business insights across multiple regions. Early career experiences at Information Resources, The Nielsen Company, Hewitt Associates, and ACNielsen laid the foundation for a diverse skill set in client management, data analysis, and strategic consulting. Mike earned a Bachelor's degree in Marketing from DePaul University.

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