Kristina Lowe

Kristina Lowe has extensive experience in marketing and branding roles. Kristina currently holds the position of Senior Director of Product and Marketing at UW Solutions, where they are responsible for leading marketing activities, including brand management, consumer insights, product management, pricing, and marketing communications. Previously, they worked as a Brand Manager at Churchill Downs Incorporated, overseeing the brand strategy and creative campaigns for TwinSpires ADW and BetAmerica Sportsbook and Casino. Kristina also worked as a Senior Advertising Specialist at GE Appliances and as the Director of Marketing and Communications at Louisville Collegiate School. Prior to that, they held various roles at UW Solutions, including Director of Marketing and Marketing Manager. Early in their career, they worked as a Senior Account Executive at Creative Alliance, managing client relationships and repositioning brands in the market. Kristina also worked as an Account Executive at Starcom MediaVest Group.

Kristina Lowe pursued their undergraduate education at the University of Kentucky from 2001 to 2005. During this time, they specialized in the field of Advertising and Business, earning a degree in Integrated Strategic Communications. Following their undergraduate studies, they progressed to Indiana University - Kelley School of Business, where they completed their Master of Business Administration (MBA) in Marketing from 2008 to 2010.