Iolao Cocco

Iolao Cocco is a seasoned professional in user experience and design, currently serving as the Head of User Experience and Design at VF Corporation since July 2018, where responsibilities include defining digital strategies and leading corporate product redesign initiatives. Prior experience includes a role as Senior UX Analyst at Vans, focusing on user experience and conversion rate optimization, as well as earlier positions in traffic and sales analysis, user experience analysis, and web analytics across various companies including YOOX and AXOT S.r.L. Iolao holds a Laurea Specialistica in Economia and Informatica and a Laurea in Economia, Informatica, and Finanza from Alma Mater Studiorum – Università di Bologna.