Jenn Sim

EVP, General Counsel & Secretary at VF Corporation

Jenn Sim is Executive Vice President, General Counsel and Secretary for VF Corporation, based in Denver, Colorado. VF Corporation is a publicly traded company and one of the world's largest apparel, footwear and accessories companies, with a diverse portfolio of brands. Currently, Jenn oversees compliance with securities laws, mergers and acquisitions and growth plattorms, general corporate law and corporate governance, intellectual property and labor and employment. Prior to being named to her current position, Jenn served as Vice President & Deputy General Counsel from April 2019 through April 2022. Jenn also served as Vice President & General Counsel of VF Outdoor, LLC, a subsidiary of VF Corporation, from 2016 to 2019. In that role, Jenn was responsible for legal support of The North Face, Vans, JanSport, Eagle Creek, and Altra brands. Jenn joined VF in December 2013 and has over 20 years of experience practicing law, much of it focused on intellectual property. Prior to VF, Jenn was in-house at Gap Inc. and Electronics for Imaging, Inc., and in private practice at Perkins Coie LLP and Burke, Williams & Sorensen LLP. Jenn received a Bachelor of Arts degree in Human Biology and a Master of Arts degree in Education, both from Stanford University. She earned her Juris Doctorate degree from the University of California, Hastings College of the Law. She is admitted to practice in California, New York and the District of Columbia and is certified to act for VF in Colorado.


  • EVP, General Counsel & Secretary

    Current role

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