Mitch Whitaker

VP & GM, Vans Americas at VF Corporation

Mitch Whitaker is currently the VP & GM of Vans Americas at VF Corporation. Prior to this, they served as the VP/GM of Vans Asia Pacific and then as the VP/GM of Vans. During their time with Vans, Mitch was responsible for leading the organization through a period of hyper-growth, doubling the business to nearly $3B. Mitch did this by creating and enabling a stronger team focused around building a go-to marketing muscle, elevating experiential retail with new roles focused on innovation and community engagement, and leveraging consumer insights and data. In addition, Mitch built a strong partnership and integration with finance, operations, and supply chain to become a more agile organization.

Mitch Whitaker holds an MBA in international business from the University of Utah's David Eccles School of Business and a BS in psychology from Brigham Young University.

They work with Craig Hodges - VP, Corporate Affairs, Anita Graham - EVP, CHRO & Public Affairs, and Cameron Bailey - EVP, Global Supply Chain. Mitch Whitaker reports to Steve Rendle, Chairman, CEO & President.



  • VP & GM, Vans Americas

    Current role

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