Robert Burr

Robert Burr is an experienced Digital Commerce Director currently managing the digital business for VF Corporation across the EMEA PACKS function. With a strong background in eCommerce, Robert served as Global Head of Digital at Pentland Brands, where accountability included overseeing the eCommerce platform and D2C P&L for multiple regions. Previous roles at Pentland included Head of eCommerce for EMEA and Senior Digital Trading Manager. Prior to Pentland, Robert held various positions in digital commerce and marketing at Berghaus Ltd, Millican, Richemont, and established a catering business named Senso Foods. Robert's educational background includes an MBA from Cranfield School of Management, a Master's in Strategic Fashion Marketing from London College of Fashion, and a BSc in Physiology from Manchester Metropolitan University.