Sun Choe

Sun Choe is Global Brand President of Vans® and was appointed in June 2024. In this role, Sun oversees the strategic direction of Vans’ global business, while also enabling regional teams to deliver local strategies to drive continued worldwide growth.

Previously, she served as Chief Product Officer and a member of the leadership team of lululemon from 2018 to 2024. Sun joined lululemon in 2016 as Senior Vice President, Global Merchandising.

Prior to lululemon, Sun served as Chief Global Product Merchant at Marc Jacobs from 2015 to 2016. From 2013 to 2015, she was Senior Vice President, Merchandising at West Elm. From 2011 to 2013, Sun was Senior Vice President at Madewell. Before Madewell, she held leadership roles of increasing responsibility at Urban Outfitters, including Executive Director of Women’s Apparel and Accessories. Earlier in her career, Sun served in merchandising leadership roles at Guess?, Levi Strauss and Gap Inc.

Sun earned a bachelor’s degree from the University of Maryland.