Katelyn Holbrook

Katelyn sets the strategic direction for communications programs and never settles for the status quo. During her 15-year career in PR, Katelyn has helped her clients create categories, dethrone established market leaders, attract top talent and poise themselves for acquisition by applying an integrated mix of PR, content and social strategies. As a direct result of her work, they have taken the stage at SXSW, been interviewed by Jim Cramer on CNBC’s Mad Money, appeared among Fast Company’s Most Innovative Companies and graced the pages of The Economist, The Wall Street Journal, The New York Times and The Financial Times. She is proud to have represented global brands such as Nielsen, Hewlett Packard Enterprise and the University of Michigan, as well as disruptive technology companies including Blue Prism, Betterment, Rave Mobile Safety and Panjiva (now part of S&P Global).

In addition to her account work, Katelyn leads V2’s content practice, which launched in 2017. In this role, she helps account teams bring content marketing best practices to campaigns and oversees a team of writers dedicated to executive ghostwriting, long-form content development and owned social media channels. She also works closely with V2’s research, design and technology partners to ensure seamless, end-to-end execution of content campaigns.

Katelyn has served as co-executive director of Boston Content, a nonprofit dedicated to education and networking to advance the careers of local content professionals, and began her career with in-house marketing roles in the commercial real estate and hospitality sectors. She graduated magna cum laude with a B.A. in English from Assumption College and holds an M.A. in marketing communications from Emerson College.