Liz Hammond

Liz Hammond is an accomplished marketing professional with extensive experience in digital marketing, retention strategies, and brand management. Currently serving as the Retention Marketing Manager at Vacations By Rail, Liz has successfully driven significant revenue growth through data-driven email marketing, achieving a 15% year-over-year increase in email-attributable sales. Previously, as the Digital Marketing Manager for North America at Evolution Power Tools, Liz executed comprehensive digital campaigns that enhanced customer retention. Liz's leadership as Digital Marketing Director at DonationXchange involved developing and maintaining robust marketing strategies and content creation. Throughout a career that includes pivotal roles at Poppie's Dough, SiiLA, Capright, and others, Liz has consistently demonstrated expertise in optimizing marketing initiatives and fostering brand engagement. Liz holds a Bachelor of Arts degree in Entrepreneurship, Communications, and English Literature from West Virginia University.