Brooks Goldade

Brooks Goldade serves as the Vice President of Digital Experience & eCommerce at Vail Resorts, focusing on optimizing guest journeys and enhancing eCommerce sales through strategic digital initiatives. Prior experience includes a role as Digital Transformation Director at Optum, where Goldade led digital experience and eCommerce practices in the healthcare sector, and previous positions at UnitedHealthcare, which involved streamlining digital experiences for Medicare and Medicaid. Goldade has also held leadership roles at Stomp Brands and Buffalo Wild Wings, emphasizing digital strategy and guest engagement across various platforms. Goldade holds a BA in Speech and Communications from Macalester College.