Lars Näslund is a seasoned professional in digital innovation and customer experience, currently serving as the Director of Experience Consulting Operations and Consulting & UX Director for the Nordics at Vaimo since January 2017. With a strong background in strategic account management and client satisfaction, Lars leads Vaimo Nordics following the merger of local operations in Sweden, Finland, Denmark, and Norway. Previous roles include Business Unit Director at apegroup, where leadership in digital product design was emphasized, and Acting Director of Marketing at VisitSweden, focusing on international advertising and nation branding. With extensive experience in project management, operations, and technology since the early stages of Lars's career, the combined expertise spans various industries, fostering growth and innovation in digital solutions. Lars holds educational credentials from KTH and Stockholm University.
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