Luis Pacheco

Luis Pacheco is a skilled CRO Consultant currently with Vaimo since July 2023, where responsibilities include managing CRO and testing roadmaps, leading the experimentation lifecycle, and collaborating with developers and designers. Previously, Luis served as the Ecommerce Platform Coordinator at Salsa from April 2016 to July 2023, overseeing teams in usability research, website performance analysis, and conversion rate optimization, along with executing A/B tests and managing digital content. Earlier experience includes logistics and production roles at Coindu S.A. Portugal, and an ongoing education in business leadership from Instituto Politécnico de Viseu.