VALD agency
Annika Vitola is a co-founder of VALD agency, which represents international designers through showrooms in Copenhagen, Paris, and New York, and partners with over 450 retailers in more than 35 markets. Previously, Annika served as Business Manager at MAREUNROL'S, the only Baltic designers to showcase at Paris Fashion Week, and as Organiser and Communication Manager for MOMENT, a prominent event promoting fashion and arts in the Baltic region. Annika also held the position of Marketing Project Manager at THROWN* LTD, focusing on business development and marketing for major brands, and worked as a freelance Communication Specialist for emerging fashion talents. Annika holds degrees in Fashion Communication from the University of the Arts London, Strategic Management from Rīga Stradiņš University, and Philosophy from Latvijas Universitate.
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VALD agency
Vald agency offers a platform for designers to position their collections in boutiques, department stores, as well as design and museum shops. The advisory services are provided based on individually created evaluations of their brand identity, covered market sectors, current competitors, and potential audiences. They offer guidance on differentproduct development paths, overall brand positioning, production, marketing, communication, and sales.