Lucied Manduca

Lucied Manduca currently serves as the Global Executive Director for Customer Experience and Sales Services at Vale, focusing on enhancing customer-centric practices and collaboration on decarbonization efforts. Manduca is involved with the Customer Experience Professionals Association as a Regional Council member and participates as a guest speaker with Amigos do CX. Previously at Yara International, Manduca held multiple roles, culminating as Executive and Statutory Director, where responsibilities encompassed market intelligence, pricing strategies, and customer experience. Manduca's career includes significant positions at Nextel and Vivo/Telefônica Brasil, emphasizing customer lifecycle management and marketing strategies. Educational achievements include an Associate's degree in Organizational Leadership from Harvard Business School, and an MBA in Business Management from Ibmec.