Wendy Norris

Wendy Norris is the Vice President of Marketing & Revenue Optimization for Valencia Hotel Group with 20+ years of experience in the hospitality industry. The majority of her experience is in the upscale and luxury lifestyle independent hotel market. She is responsible for leading the development and implementation of strategies for revenue management, distribution, loyalty programming, and digital marketing initiatives for all hotels within the company’s portfolio.

Wendy’s leadership has resulted in the consistent achievement of budgeted revenue, profit goals, expense management, and consistent RevPAR and ADR growth. She is heavily involved with her hotel leadership counterparts in identifying future markets and hotel opportunities and creating the hotel sales strategy and pricing for transient and group for all prospective and current properties in the Valencia Hotel Group.

Wendy has formed a high-performance, diverse, and cross-functional revenue team. Through the utilization of her knowledge in revenue management, she has been able to educate team members to ensure an understanding of revenue management principles. Her process, which encompasses demand, revenue, forecasting, opportunity analysis, and inventory management, is designed to develop and drive revenues and ensure optimal profitability. With the oversight of the digital marketing initiatives, the team is constantly focused on strategic brand development with a balanced approach to acquisition and revenue to create greater visibility and exposure for the properties and the Valencia Hotel Group brand.