Wendy Norris Crme, Chdm

Vice President Sales, Marketing & Revenue Optimization at Valencia Hotel Group

Wendy Norris has a diverse work experience in the hospitality industry. Wendy started their career as an Operations Supervisor at Fiesta Texas/Six Flags from 1991 to 1993. Wendy then worked at La Mansion del Rio Hotel from 1995 to 2004, initially gaining management experience in various departments before becoming the Revenue Manager. During their tenure as Revenue Manager, they achieved the highest revenues per available room in the hotel's history. Since 2004, Wendy has been working at Valencia Hotel Group, where they have held several positions, including Corporate Director of Revenue Strategy & Distribution. In this role, they have been responsible for developing and managing revenue/yield strategies, pricing, demand analysis, inventory management, and centralized revenue management for all distribution channels. Currently, they serve as the Vice President of Marketing & Revenue Optimization, overseeing the Central Reservations Office and revenue management function for all Valencia Hotel Group properties.

Wendy Norris, CRME, CHDM, attended The University of Texas at San Antonio from 1989 to 1993. However, the available information does not provide details about their degree or field of study. In addition to their education, Wendy has obtained several certifications. Wendy became a Certified Revenue Management Executive through HSMAI in January 2015 and achieved the Certified Hospitality Digital Marketer certification from the same institution in September 2014. Wendy also holds a Predictive Index Analyst certification from R.H. Sweeney Associates, but the specific details regarding the month and year of this certification are not provided.

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