Adriena Lee

Adriena Lee is a seasoned marketing professional with extensive experience in developing and implementing marketing strategies for luxury brands. Currently serving as a Senior Marketing Manager at Valiram since August 2018, Adriena oversees the marketing initiatives for Fauré Le Page, Chloé, and Tory Burch, ensuring alignment with brand images and business objectives. Previous roles include Marketing Manager at Valiram, where Adriena successfully launched the 'Chat & Shop' e-catalogue, and Marketing Communication Manager at F J Benjamin, focusing on brand growth strategies for multiple global brands. Adriena’s career began in public relations, holding positions at Integrated Public Relations and DDB PR Sdn Bhd, and includes product management roles at Maxis Communications Bhd and U Mobile, demonstrating a strong foundation in both marketing and product lifecycle management. Adriena holds a Bachelor of Arts in Mass Communication from Curtin University.