Olivier Boutin

Olivier Boutin is a seasoned professional in digital marketing and media, currently serving as the Leader of Retail Media and Monetization at Valiuz since May 2021, where Olivier has established economic models for the Retail Media vertical for 18 retailers in the AFM Alliance. As the Head of Strategy and Investor at Jaune Fabrique since August 2020, Olivier contributes to the design and production of high-end acoustic lighting solutions for B2B and B2C markets. Olivier's previous experience includes a notable tenure at Lagardère Active from February 2012 to January 2020 as Directeur Digital, where key achievements involved the creation of the first data platform for a French media group and the development of strategic partnerships with major brands such as Google. Olivier's career path demonstrates extensive expertise in digital marketing management, CRM architecture transformation, data acquisition, and social media strategy, alongside a solid educational background in international marketing and sports management.