Chris Rucker

Chris Rucker serves as Vice President of Strategic Services for Valley Health System and President of Valley Regional Enterprises. Rucker is responsible for leading the development and execution of Valley Health’s strategy, operational planning and business development. In addition, he leads brand and creative strategy, overseeing marketing and communications, physician relations, and public relations in support of the organization’s mission and strategic growth objectives.

As President of Valley Regional Enterprises, an operating subsidiary of Valley Health, Rucker focuses on the organization’s retail, consumer focus, and ease of access initiatives and is the healthcare system’s executive responsible for Urgent Care and Employer Health services, outpatient pharmacy, medical transport service, home health, certain physician joint venture activities, and is the organization’s lead emissary to regions without a Valley Health Hospital presence.

Rucker’s previous experience includes executive roles in emergency services and outsourced safety, logistics, and medical transportation, where his responsibilities encompassed operations, strategy, business development, marketing, and governmental relations for markets spanning multiple states in the southern US.

A former paramedic firefighter, Rucker has a bachelor’s degree in Business Administration and a Master’s in Health Administration. He is active in the American College of Healthcare Executives and the Society for Healthcare Strategy and Market Development. A lifelong community volunteer, examples of Rucker’s service in community and non-profit organizations include the United Way, Our Health, the Red Cross, Bright Futures, the Winchester Fire and Rescue Foundation, various chambers of commerce, and the Boy Scouts of America. As a visible and engaged member of the community, Rucker excels in convening stakeholders and aligning diverse interests for the shared purpose of improving the community’s health.