Riia Vesalainen

Riia Vesalainen is a skilled Digital Marketing Specialist at Valokuitunen since June 2021, focusing on lead and customer communication optimization, partnership development for lead generation, and targeted marketing initiatives for recruitment. Previously, Riia served as a Recruitment Marketing Specialist, enhancing employer branding and increasing applicant numbers for sales positions. Experience as a Marketing Coordinator involved overseeing offline lead activities, managing marketing materials, and supporting digital advertising efforts. Riia has a foundation in warehouse operations from multiple positions at PerkinElmer, Inc. and customer service experience from Telia. Educational credentials include a Master's degree and Bachelor's degree in Marketing from the University of Vaasa.