Layth Yehyawi

Layth Yehyawi is an accomplished marketing professional with extensive experience in social media management and marketing analytics. Currently serving as the Manager of Marketing Analytics, Performance & Insights, and Strategic Analyst to the CMO at Gallagher, Layth has also held roles such as Global Social Media Manager and Social Media Marketing Specialist within the company. In addition to this, Layth contributes as a Project Light Mentor at Valparaiso University and a Marketing Strategy Volunteer for the Alzheimer's Association Illinois Chapter. Layth has served as a Graduate Teaching Assistant at Northwestern University's Medill School, supporting a course in Customer Value Innovation, and was a Board Member for SocialMedia.org. Prior experience includes the position of Marketing Coordinator at Kash Financial Services and Social Media Marketing Manager at South Shore Leadership Center. Layth holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in English from Valparaiso University.