Charlotte Jaakola

Charlotte Jaakola currently serves as the Chief Operating Officer at Valve, a position held since June 2025. Prior to this, Charlotte was the Chief Customer Officer at Advance B2B from April 2018 to June 2025, where responsibilities included developing customer strategies and leading growth marketing services. Charlotte also held various marketing roles at Barona Group Oy from 2013 to 2018, focusing on logistics, construction, and industry marketing. Earlier experience includes positions at Bonnier Business Forum Ltd., Eventforum, and Crowne Plaza Helsinki. Charlotte holds a Bachelor's degree in Tourism Management from Arcada University of Applied Sciences, completed in 2009.