Brad Pennefather

Brad Pennefather is the Vice President of Membership, Sales, and Business Intelligence for the Vancouver Canucks. Brad has been with the organization since May of 2018 and in their current role, is responsible for strategic planning, membership servicing and sales, and analytics for the Canucks, Warriors, and Esports. Prior to their current role, Brad served as the Senior Director of Corporate Partnerships and Marketing for Canucks Sports & Entertainment where they were accountable for corporate partnership sales and marketing, marketing projects, campaign development, and fan intelligence. Brad has also held positions with Anheuser-Busch InBev as the Regional Director for BC and the Director of Channel Marketing. Throughout their career, Brad has demonstrated a commitment to developing strategies and processes that support organizational goals and objectives. Brad is a results-oriented leader who is passionate about sports and believes in the power of data-driven decision making.

Brad Pennefather's educational career includes a degree in innovation strategy from Cornell University, as well as certification as a CPA and CMA from the Chartered Professional Accountants of Canada (CPA Canada) and the Certified Management Accountants (CMA) Society of BC (CMA British Columbia). Brad also has a Green Belt from Lean Six Sigma Canada.

They work with Jonathan Wall - Senior Director, Hockey Operations & Analytics, Molly Ray - Vice President, Live Entertainment, and Stan Smyl - Senior Advisor, Canucks Hockey & Business Operations. A direct report to Brad Pennefather is and James Douglas - Senior Director, Corporate Partnerships. Brad Pennefather reports to Jim Benning, General Manager.