Charles Vandemoortele, representing Honest Foods BV, was appointed as board member in 2021. He holds a degree in Applied Economic Sciences from the University of Leuven, Belgium, and a Master degree in Financial Management from the Vlerick Management School of Ghent, Belgium. Before becoming the managing owner of a juice bar chain, he was active in private equity. Charles Vandemoortele is a member of the 5th generation of the shareholders family.