Icp-Lea/Csp-Po Sandra Beresford

Director - Digital Operations at VanEck

Sandra Beresford has a diverse work experience in the field of digital marketing and graphics. Sandra began their career as a Senior Graphic Editor at LexisNexis Martindale-Hubbell, where they were responsible for designing and layout of publications and directories. Sandra then joined Merrill Lynch, where they started as a Graphic Specialist and eventually advanced to the role of Senior Specialist and Assistant Vice President. Sandra'sresponsibilities at Merrill Lynch included website implementation and relationship management, content strategy and management, as well as design and layout of sales and marketing materials. Sandra later joined J.P. Morgan as a Vice President, and most recently, they have been working at VanEck as a Senior Digital Marketing Manager and currently holds the position of Director in Digital Marketing.

Sandra Beresford, ICP-LEA/CSP-PO, has a diverse education history that reflects their commitment to continuous learning and professional development. In 2022 to 2024, they attended Wharton Executive Education and pursued a program on Digital Transformation for CXOs. Prior to that, from 2019 to 2020, they obtained a Mini MBA in Digital Marketing from Rutgers Graduate School of Education.

Sandra Beresford also holds a Bachelor of Arts (BA) degree in Organizational Leadership, which they earned from Pillar College, where they studied from 2008 to 2012. In the field of art and design, they received an Associate Certification in Graphic Design/Illustration from DuCret School of Art, studying from 1986 to 1989.

Notably, Sandra Beresford pursued religious studies at New Brunswick Theological Seminary, where they are currently working towards a Master of Divinity (M.Div.) degree, starting in 2013.

In addition to their formal education, Sandra Beresford has obtained several certifications to enhance their professional skills. Sandra holds certifications such as the Certified Scrum Professional - Product Owners from Scrum Alliance, which they achieved in April 2022. Sandra also obtained the Advanced Certified Scrum Product Owner (ACSPO) certification from the same institution in February 2022. Furthermore, they achieved the Certified Scrum Product Owner (CSPO) certification in December 2021. Sandra Beresford also holds the ICAgile Certified Professional - Leading with Agility from ICAgile, earned in September 2020. Moreover, they completed the Google Analytics for Beginners course offered by Google in December 2021. Lastly, they hold a Membership Certificate from The Interaction Design Foundation, achieved in July 2022, and a Mini-MBA: Digital Marketing certification from Rutgers Business School, obtained in September 2020.

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Timeline

  • Director - Digital Operations

    October, 2020 - present

  • Senior Digital Marketing Manager

    June, 2017