Dana Melby

Dana Melby is a seasoned UX researcher with experience in various roles, currently serving as a Sr. UX Researcher at Vanguard since July 2024. Prior to this position, Dana worked as a Sr. Manager of Strategy & Insights at Finch Brands from July 2023 to July 2024, focusing on high-impact strategy across multiple industries and translating insights into actionable strategies. Dana has also held contracted consultant roles with EY, RappiCard México, and TD, engaging in qualitative and quantitative research to drive behavioral influences and optimize customer journeys. Earlier experience includes key roles at Perpay Inc., where contributions to e-commerce strategy and operations facilitated significant business growth. Dana holds a Master's degree in Behavioral & Decision Sciences from the University of Pennsylvania and a Bachelor's degree in Economics and Psychology from Lafayette College.